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Consumer Connectivity
The Customer Journey & Brands Experience
Brands Must
Offer Me
Values
Experience
Brands Must
Offer Both
Online
Offline
Brands Must Help Me
Live By My
Ethics
Responsibility
Individuality
Brands Must Help Me
Define My
Branded Self
Brands Must Help Me
Manage My
Ethics
Responsibility
Individuality
Brands Must Help Me Navigate
Global Mega Trends
SUSTAINABILITY
The brand shares my values
PERSONALISED
The brand makes me feel valued as an individual
WELLBEING
The brand shares values
ENGAGEMENT
The brand makes me feel valued as an individual
Brands Must
Accurately Target
Values Seeking
Accumulate Experiences
Identity Seeking
Accumulate Content
Brands Must Be
Omni-Channel
Mobile
0
%
Smartphone ownership
in Asia
0
bn
Asian internet
users
0
%
Asian e-commerce user penetration by 2024
Experiential-Online & Offline (O2O)
0
%
Asian consumers likely to combine different channels to shop for items
US$
0
tn
Asia e-commerce
market by 2021
0
%
Higher LTV for O2O rate than only one shopping channe
Connected & Empowered
Consumers
